New Sponsorship Deal Changes Turfway’s Spiral Stakes To ‘Jeff Ruby Steaks’

Turfway Park announced Jan. 25, that Jeff Ruby Culinary Entertainment has signed a three-year agreement to sponsor the Northern Kentucky Thoroughbred racetrack’s Kentucky Derby prep race. Established in 1972 as the Spiral Stakes, the grade 3 race will be known as the “Jeff Ruby Steaks,” which plays on the foundation of restaurateur Jeff Ruby’s national acclaim. The agreement commences with the 47th running of the race on March 17.

“We are delighted to partner with Jeff Ruby,” said Turfway Park general manager Daniel “Chip” Bach. “He has a passion for Thoroughbred racing and his involvement brings fresh excitement to this race. Turfway Park was among the first to develop race sponsorships, and our Derby prep has had strong sponsor support since 1982. We’re proud to continue that tradition with a partner of Jeff Ruby’s stature.”

“We feel great about partnering with Turfway on its biggest day of the year. We both have strong brands with deep community roots and this is a natural fit. There are such terrific people involved on all sides of this and we can’t wait to bring the Jeff Ruby Experience to what has been a fantastic event for so many years,” said Ruby.

In addition to sponsoring the race, Jeff Ruby Culinary Entertainment will provide all the food served in the VIP Tent on race day. Rising along the homestretch of the one-mile racetrack, the vast, lavishly decorated tent seats 1,500 guests and has long been the place to see and be seen on race day.

More than a racing fan, Ruby has been involved with the human stars of Thoroughbred racing by supporting the Permanently Disabled Jockeys Fund, which helps jockeys who sustain catastrophic injuries on the track.

“My support of the jockey community goes back many years,” Ruby said. “I’m a racing enthusiast and have a sincere interest in all the people involved.”

Ruby is coming off an historic year of racing sponsorship. In 2017 his company became the only brand in history to sponsor the winning jockey in each leg of the Triple Crown: Hall of Famer John Velazquez aboard Always Dreaming in the Kentucky Derby Presented by Yum! Brands (G1); Hall of Fame rider Javier Castellano aboard Cloud Computing in the Preakness Stakes (G1); and Jose Ortiz, who rode Tapwrit to win the Belmont Stakes presented by NYRABets (G1). Both Ortiz and Castellano are Eclipse Award finalist as 2017’s outstanding jockey. In the Belmont, also Ruby became the first brand to sponsor every jockey in a Triple Crown race, including Hall of Fame riders Victor Espinoza, Mike Smith, Castellano and Velazquez. Though the horse was scratched before post time, Ruby’s sponsorship of the jockey named to ride Epicharis in the Belmont made the restaurateur’s brand the first to be affiliated with a Japan-based entry at a U.S. track, a permission rarely granted anywhere by Japanese racing interests. Ruby also sponsored Smith in last year’s Kentucky Oaks as the rider of the superb winning filly Abel Tasman.

While the name of Turfway’s Derby prep race has changed over the years, its place in Northern Kentucky tradition and racing history has continued uninterrupted since Big Dot won the inaugural running in 1972.

The race first sent a contender to the Kentucky Derby in 1976, when Inca Roca finished seventh of nine. Two Kentucky Derby winners have prepped in the race: Lil E. Tee in 1992, the only Kentucky Derby win for legendary Hall of Fame jockey Pat Day; and Eclipse champion Animal Kingdom in 2011, the first horse to win the Derby after never having run on dirt. Other Eclipse champions to come out of the race include Preakness and Belmont winner Hansel, Preakness winner Prairie Bayou and 11-time Grade 1 winner Serena’s Song, the only filly to win the Turfway prep.

The post New Sponsorship Deal Changes Turfway’s Spiral Stakes To ‘Jeff Ruby Steaks’ appeared first on Horse Racing News | Paulick Report.

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