Kentucky Derby Delivers Most Watched 2020 Sporting Event Since Super Bowl LIV

NBC Sports’ presentation of the rescheduled 146th Kentucky Derby on Saturday averaged a preliminary* Total Audience Delivery of 8.4 million viewers across NBC and NBC Sports Digital – ranking as the most-watched sporting event since Super Bowl LIV in February and the most-watched sporting event on Labor Day Weekend since 2017, based on fast national data from Nielsen and digital data from Adobe Analytics (*does not include Out of Home viewership, which is included in official national viewership as of Aug. 31, 2020, and will be available later this week).

In addition, 9.8 million viewers watched on NBC as Authentic crossed the finish line 1 1/4 lengths ahead of favorite Tiz the Law.

Immediately following the Kentucky Derby on NBC, Saturday night’s Game 7 of the New York Islanders-Philadelphia Flyers Second Round series (a 4-0 Islanders’ victory), averaged a preliminary TAD of 2.57 million viewers – marking the most-watched game of the 2020 NHL Stanley Cup Playoffs.

Additional Viewership Highlights:

  • The 2020 Kentucky Derby, with 8.3 million viewers on NBC (TV only), topped by 20% the most-watched sporting event on last year’s Labor Day Weekend (6.9 million, Oregon-Auburn college football on ABC, Sat. 8/31/19).
  • The 2020 Kentucky Derby (6:37-7:23 p.m. ET) delivered a 4.8/14 fast national rating. Local market ratings for all 56 metered markets will be available Monday afternoon. (By comparison, the 2019 Kentucky Derby telecast registered a 10.9 overnight rating with a 25 audience share.)
  • NBC Sports Digital delivered an Average Minute Audience of 132,800 viewers for the 2020 Kentucky Derby to rank as NBC Sports’ most-streamed horse racing event ever.

The post Kentucky Derby Delivers Most Watched 2020 Sporting Event Since Super Bowl LIV appeared first on Horse Racing News | Paulick Report.

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