Keeneland Conducts Focus Group Tests For Virtual Auctions

Keeneland’s four auctions on the calendar are tentpoles of the bloodstock industry, but BloodHorse reports that the growing online auction space spurred by social distancing has the company testing out web-based platforms for a year-round marketplace.

Over 40 consignors and buyers took part in a recent simulated online auction hosted by Keeneland to test the capabilities for all parties involved.

Bob Elliston, Keeneland’s vice president of racing and sales, said the online auction platform had been in development for over a year, designed to let horse owners capitalize on a major page updates as a supplement to the traditional physical auction schedule, and offer horses that hammered under their reserves during the traditional sales. The first live-to-public Keeneland online auction could happen as soon as this summer.

The platform was developed by the same team that created the online bidding process for Australia’s Magic Millions auction house.

Read more at BloodHorse.

The post Keeneland Conducts Focus Group Tests For Virtual Auctions appeared first on Horse Racing News | Paulick Report.

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