Italian Racing To Be Available To Global Audience Through Sky Racing World

Sky Racing World and Epiqa (part of the Snaitech Group) have entered into a multi-faceted agreement to distribute Italian racing around the world. The product bundle will include both Thoroughbred and Harness racing from seven racetracks around Italy, including the world renowned Ippodromo Snai San Siro in Milan.

The agreement is unique in that the simulcast distribution extends to Sky Racing World (USA and Canada), Sky Racing / Tabcorp (Australia) and the Arena Racecourse Group (UK/Ireland/Europe). It also includes the facilitation of commingled pari-mutuel wagering B-pools to be hosted by Premier Gateway International (PGI) as well as the opportunity for Fixed Odds offerings in relevant markets.

The Italian thoroughbred racing industry has a storied history with legendary horses like Falbrav winning prestigious races like the Gran Premio di Milano in Italy as well as Group 1 races in Japan (Japan Cup), France (Prix d’Ispahan), the United Kingdom (Eclipse Stakes, Juddmonte International) and Hong Kong (Hong Kong Cup). However, the most famous Italian racing export of modern times must be the Milan born jockey Frankie Dettori who has thrilled racing fans all over the globe and attracted a new era of fans to the sport.

David Haslett, CEO of Sky Racing World, stated: “The opportunity to expand distribution of Italian racing to international markets represents a significant growth opportunity for our business and partners. We look forward to a partnership that continues for many years.”

“We are thrilled to collaborate with Sky Racing World,” said Maria Chiara Polselli, CEO of Epiqa Srl. “Thanks to this partnership, we will be able to see our well-established horse racing tradition go beyond the Italian borders, creating important growth opportunities for all operators in the sector. The agreement fits perfectly with Snaitech’s strong commitment to relaunching the horse racing sector, which has great potential still unexpressed just waiting to be acknowledged, welcomed and valued.”

In North America, all races will be live-streamed on the new Sky Racing World App, and major ADW platforms. Sky Racing World has partnered with Racing and Sports to develop and deliver customized past performances, race data, tipping guides and runner comments. Fans can also get free access to past performances at U.S. players will be able to access the pari-mutuel wagering pools via Sky Racing World’s Advance-Deposit Wagering (ADW) partners.

Australian audiences will be able to watch Italian racing on the Sky Racing broadcast channel and wager with TAB and other local operators.

Sky Racing World, a subsidiary of Tabcorp, is Australia’s biggest wagering and entertainment company. It retains the rights to distribute live racing from Australia, New Zealand, South Africa, South Korea, Singapore, Japan (NAR), Malaysia and Argentina to territories across the Americas and the Caribbean. It also remains the leading digital source for premium form content and live video broadcasts from the Southern Hemisphere’s leading race markets.

The Snaitech Group is one of the main operators in Italy in the legal gaming sector. The company is active in the betting retail sector (with a market share of 19.5%), in amusement machines (15% of the market) and in online games and betting (with an overall share of 10.6%). In 2021 Snaitech recorded revenues of approximately 585 million euros, achieved through online channels and the network of 2,100 betting points, as well as thanks to approximately 38,000 amusements with prizes (AWP) and over 10,000 video lottery terminals (VLT) located throughout the country. In mid-2018, Snaitech joined the Playtech PLC group, one of the leading global players in the development of software and services for the gaming sector with over 6,600 employees and offices in 26 countries.

The post Italian Racing To Be Available To Global Audience Through Sky Racing World appeared first on Horse Racing News | Paulick Report.

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