Airdrie Stud Names Jocelyn Brooks Director of Sales

Brereton C. Jones’s Airdrie Stud has announced that Jocelyn Brooks will become the new director of sales for the Midway, Ky., nursery.

She will fill the role formerly held by Cormac Breathnach, who was recently named Keeneland’s director of sales. In her new role, Jocelyn will work directly with Airdrie’s breeders and clients in helping with all aspects of their mating plans as well as being a leading presence for the Brereton C. Jones consignments at the major Thoroughbred auctions.

Jocelyn has spent the last six years as chief of staff for Sagamore Racing based at Sagamore Farm, in Glyndon, Md. Sagamore Farm is owned by Kevin Plank, the founder, chairman and brand chief of Under Armour. The historic farm was formerly owned by Alfred G. Vanderbilt, Jr.

Jocelyn’s responsibilities at Sagamore included racing administration, breeding and sales analysis, horse roster management, hospitality, social media and community engagement. Jocelyn is passionate about Thoroughbred aftercare and created Sagamore Farm’s Next Move program, which retrains retired Sagamore Racing horses for second careers such as dressage, hunters/jumpers, eventing and therapy work. She is also a proud supporter of the Retired Racehorse Project and The Real Rider Cup and serves on the Board of Directors for the Maryland Horse Foundation. In her free time, Jocelyn enjoys riding her Sagamore retiree, Perpetual Optimism.

“We are unbelievably fortunate to be able to welcome Jocelyn to our Airdrie team,” said Airdrie’s Bret Jones.  “She is exactly the type of person everyone wants to be around: Smart, funny and unendingly positive. Just as importantly, she is as passionate about our industry as anyone I’ve met and is exceedingly knowledgeable. She will not only give great counsel to our breeders and clients, but she will genuinely care about the success of their programs. This is a home run hire for Airdrie Stud and all those with whom we do business.”

“Jocelyn represents a new generation of female leaders in the Thoroughbred horse racing industry and Sagamore Racing was the beneficiary of Jocelyn’s extraordinary leadership,” said Kevin Plank. “In addition to her excellence in horsemanship, she reimagined the Sagamore experience for all whom visited our very special farm.  We wish Jocelyn the very best and will always consider Jocelyn to be part of our Sagamore family.”

“I am thrilled for the opportunity to join the team at iconic Airdrie Stud, a place with such rich history, great people and an outstanding reputation,” Brooks said. “I can’t wait to get started and look so forward to meeting our breeders, clients and, of course, our incredible horses.”

The post Airdrie Stud Names Jocelyn Brooks Director of Sales appeared first on Horse Racing News | Paulick Report.

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